Summary
The Transportation Research Board (TRB) TCRP Report 87, Strategies for Increasing the Effectiveness of Commuter Benefits Programs, provides guidance on how to develop and promote effective commuter benefits programs. Marketing messages and tactics are included.
This was written by ICF Consulting, Center for Urban Transportation Research, Nelson\Nygaard, and ESTC. It was published in 2003.
tcrp_rpt_87 comm.pdf
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